Landing Page Creation

What is a Landing Page and Why Use it?

A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria:

It has a form that allows you to capture a visitors information in exchange for a desired offer
The sole purpose of the landing page is to convert visitors into leads (ie a homepage with a form on it does not count as a landing page because it serves other purposes as well).

Landing pages can be used to capture information on website visitors in exchange for branded content or experiences. These include ebooks, email newsletters, online courses, industry events, free product trials, community memberships, and company mobile apps.

Why should you use landing pages:

They leave a good first impression

Well-crafted landing pages that provide value for the reader and offer tangible next steps (like, say, a call-to-action button or links to related content on the site), improve click-through rates and effectively jumpstart the customer journey.

They generate leads and conversions

There’s no question that landing pages help create more qualified leads and result in higher conversion rates when pairing compelling downloadable assets with form fills.

They are direct and to the point

There’s no beating around the bush when it comes to landing pages – good ones are concise and, especially in the case of product or service pages, clearly lay out the value your brand can offer site visitors.

They increase your search traffic

An optimized landing page that is search-friendly, uses targeted keywords and follows search engine optimization best practices will drive more organic traffic to your site. That’s a guarantee.

Landing Pages Can Grow Your Email List

Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. As such, a landing page may contain or link to a form that asks for a user’s information, such as name, email address, phone number, or company.

Landing Pages Generate Data and Insights

When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are the highest performing.

Whatever your current business goals may be – increasing sales figures, growing your customer base, expanding your footprint into new markets or launching a new product or service, among others – well-crafted landing pages support those objectives. That’s kind of the beauty of landing page content: It’s eminently customizable and flexible. You can contort landing pages for any situation and bolster any campaign, strategy or initiative you have in the works.

In that way, landing pages are kind of like the Swiss Army Knife of the content marketing world: ready to help you tackle any problem and achieve any goal. So, if you haven’t already, take stock of your landing pages to identify where you could use more and refine your existing content to make it more search-friendly.

If you’ve got a good landing-page game, you’ll drive organic search traffic, increase conversions and capture more qualified leads. Seems like a no-brainer, right?

Our Work Process

Your website is the first impression of your company and speaks in length about your work, not just in terms of the information that it carries but more importantly through the experience it gives to website visitors. More than a company’s first impression, your website needs to be clean and lead-producing. While getting a website developed, you need a partner with an industry specific approach and creative zeal.