Why should you use landing pages:
They leave a good first impression
Well-crafted landing pages that provide value for the reader and offer tangible next steps (like, say, a call-to-action button or links to related content on the site), improve click-through rates and effectively jumpstart the customer journey.
They generate leads and conversions
There’s no question that landing pages help create more qualified leads and result in higher conversion rates when pairing compelling downloadable assets with form fills.
They are direct and to the point
There’s no beating around the bush when it comes to landing pages – good ones are concise and, especially in the case of product or service pages, clearly lay out the value your brand can offer site visitors.
They increase your search traffic
An optimized landing page that is search-friendly, uses targeted keywords and follows search engine optimization best practices will drive more organic traffic to your site. That’s a guarantee.
Landing Pages Can Grow Your Email List
Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. As such, a landing page may contain or link to a form that asks for a user’s information, such as name, email address, phone number, or company.
Landing Pages Generate Data and Insights
When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are the highest performing.