Reasons! Why Business Logo Design Is So Important To Your Organization:
Gets You Recognized
A business logo should be easy to recognize in small and large print.
You want your customers to recognize your business with ease, whether it’s in a digital advert on someone’s phone, it’s embroidered on a tee, or it’s on a billboard.
Fosters Brand Loyalty
Apart from boosting brand recognition, your logo can also be an effective tool for cultivating brand loyalty. Your logo can give consumers something to cling to, both physically and mentally, if they follow your business.
Builds Trust in Your Business
As far brand identity is concerned, logos do almost all the running. You can create trust among your customers with a logo that positively communicates with them.
For instance, if your target customer is an ice skating young person, your logo should not look like it’s selling to older adults.
Proof of Your Professionalism
News just in! There’s no real business without a logo. The truth of the matter is that although logos are simply a small part of your business’ day-to-day operations, they’re still critically important.
In the society we live in, potential consumers have acquired certain expectations. They imagine that a reliable and professional business must have a logo that stands out.
Reveals Your Identity
One of the reasons why the Nike logo is so successful is the fact that it reflects Nike’s business.
The Greek goddess of victory is behind the Nike name, and the swoosh symbolizes the pace and flight-like ability one might have while wearing Nike shoes.
Creates an Emotional Connection
Consider this data from Marketing and Entrepreneurship:
- 80 percent of consumers think that colors boost brand recognition
- 93 percent of purchasing decisions are made based on visual perceptions
- 7% of customers say they buy a product because of color
This is why your small business needs a logo that’s specially designed to draw a positive reaction from customers.